{"id":162238,"date":"2021-09-03T00:00:00","date_gmt":"2021-09-02T16:00:00","guid":{"rendered":"https:\/\/www.goodrichglobal.com\/singapore\/project\/digital-printed-wallcovering-graphic-proposal-smoking-room-macau\/"},"modified":"2026-06-05T01:21:09","modified_gmt":"2026-06-04T17:21:09","slug":"digital-printed-wallcovering-graphic-proposal-smoking-room-macau","status":"publish","type":"project","link":"https:\/\/www.goodrichglobal.com\/singapore\/project\/digital-printed-wallcovering-graphic-proposal-smoking-room-macau\/","title":{"rendered":"Digital Printed Wallcovering Graphic Proposal – Smoking Room, Macau"},"content":{"rendered":"

Project Overview<\/h2>\n

This project was a digital printed wallcovering graphic proposal for a smoking room within an office environment in Macau. The brief centred on transforming a discrete interior space into a distinctive, branded setting through bespoke wall graphics suited to an enclosed commercial room with its own particular demands.<\/p>\n

Goodrich Global supplied a custom digital print wallcovering for the project, producing the made-to-order graphic that defines the room.<\/p>\n

Goodrich Specification<\/h2>\n

The specification called for custom digital print wallcovering, a solution that lets designers reproduce any artwork, imagery or pattern directly onto a durable wall substrate. For an enclosed office space such as a smoking room, digital print delivers a tailored visual identity while maintaining a wipeable, hard-wearing surface that copes with an intensively used interior and the cleaning regime such a room requires.<\/p>\n

By drawing on Goodrich Global’s custom digital print capability, the proposal could realise a one-of-a-kind graphic scheme precisely scaled to the room, combining creative freedom with commercial-grade material performance that stands up to concentrated, repeated use. Printing to the room’s exact dimensions also ensures the artwork wraps the enclosed space cleanly, without awkward breaks at corners or openings.<\/p>\n

Project Outcome<\/h2>\n

The custom digital print gives the Macau office a unique, fully branded wall treatment that turns a functional room into a considered design statement. In a compact, enclosed space, an immersive bespoke graphic makes the strongest impression, transforming what might be a purely utilitarian room into a memorable part of the workplace.<\/p>\n

Goodrich Global’s digital print service supports bespoke wallcovering projects across Macau and the region, enabling clients to commission tailored graphics backed by durable contract substrates.<\/p>\n

Related Insights<\/h2>\n