{"id":162851,"date":"2016-01-13T00:00:00","date_gmt":"2016-01-12T16:00:00","guid":{"rendered":"https:\/\/www.goodrichglobal.com\/singapore\/project\/wallcovering-at-de-longhi-pop-up-store\/"},"modified":"2026-06-05T01:25:19","modified_gmt":"2026-06-04T17:25:19","slug":"wallcovering-at-de-longhi-pop-up-store","status":"publish","type":"project","link":"https:\/\/www.goodrichglobal.com\/singapore\/project\/wallcovering-at-de-longhi-pop-up-store\/","title":{"rendered":"De\u2019 Longhi Pop Up Store, Singapore"},"content":{"rendered":"

Project Overview<\/h2>\n

The De’Longhi Pop Up Store is a temporary retail activation in Singapore, where the brand environment needed to make an immediate visual impact and convey a premium product identity to shoppers. With only a short run to win attention, the interior had to feel finished and considered from the very first glance, with no surface left looking provisional.<\/p>\n

Goodrich Global supplied wallcovering for the project, providing wall finishes to support the store’s branded retail presentation.<\/p>\n

Goodrich Specification<\/h2>\n

Wallcovering was specified here to give the pop-up a polished, branded backdrop quickly and cleanly. A quality wallcovering provides consistent colour and texture across feature walls, helping frame product displays and reinforce the brand’s premium positioning within a compact retail footprint, where every surface contributes to the customer’s first impression and to how the products themselves are read.<\/p>\n

For a pop-up format, wallcovering also offers a fast, tidy way to transform a space and present a finished interior on a short build programme, going up cleanly over existing surfaces without lengthy preparation or wet trades. Its durable vinyl face resists the scuffs and handling marks that occur in a busy, shopper-facing environment, keeping feature walls sharp through the activation rather than scarring under constant contact.<\/p>\n

Project Outcome<\/h2>\n

The wallcovering helped deliver a striking, on-brand retail space for the De’Longhi activation, giving the temporary store a considered, premium feel that drew shoppers in. The hard-wearing surface held its appearance throughout the activation’s run, supporting the brand presentation from opening day to close.<\/p>\n

Goodrich Global supplies wallcoverings to retail and brand environments across Singapore, offering finishes that combine visual impact with practical durability for shopper-facing interiors.<\/p>\n

Related Insights<\/h2>\n