{"id":163044,"date":"2014-05-23T00:00:00","date_gmt":"2014-05-22T16:00:00","guid":{"rendered":"https:\/\/www.goodrichglobal.com\/singapore\/project\/action-hair-salon-paragon-shopping-centre-orchard\/"},"modified":"2026-06-05T01:26:18","modified_gmt":"2026-06-04T17:26:18","slug":"action-hair-salon-paragon-shopping-centre-orchard","status":"publish","type":"project","link":"https:\/\/www.goodrichglobal.com\/singapore\/project\/action-hair-salon-paragon-shopping-centre-orchard\/","title":{"rendered":"Action Hair Salon @ Paragon Shopping Centre, Orchard"},"content":{"rendered":"

Project Overview<\/h2>\n

This project was the Action Hair Salon outlet at Paragon Shopping Centre on Orchard Road, Singapore’s premier retail belt. As a salon in a high-end mall, the interior needed a distinctive, fashionable backdrop to reflect the brand and engage style-conscious clients, with walls that contributed directly to the experience of visiting.<\/p>\n

Goodrich Global supplied its Handpainted Wallcovering for the project.<\/p>\n

Goodrich Specification<\/h2>\n

Goodrich Handpainted Wallcovering was an apt choice for a premium salon, where the walls form a key part of the customer experience and feature directly in client-facing styling areas. Hand-painted finishes deliver an artisanal, one-of-a-kind look, with subtle variation across each panel that machine-printed papers cannot replicate, elevating the space well beyond standard decor and helping the outlet stand out within a busy shopping centre.<\/p>\n

As a wallcovering, it also offers a durable, easily maintained surface suited to a commercial retail environment. It retains its appearance despite constant client traffic and the demands of daily salon operation, resisting the marks and brushing that walls in a working salon inevitably attract while remaining straightforward to keep clean. That combination of bespoke artistry and practical resilience makes it well matched to a high-end retail setting. A distinctive, hand-finished backdrop also gives the salon a strong visual signature, the kind of detail that photographs well and helps a premium outlet build recognition among style-conscious clients. In a mall where neighbouring units compete hard for attention, a wall treatment that cannot be replicated off the shelf gives the salon a memorable identity and sets the tone for the service inside.<\/p>\n

Project Outcome<\/h2>\n

The handpainted walls give the salon a refined, bespoke atmosphere that reinforces its brand on Orchard Road. Goodrich Global offers handpainted and bespoke wallcovering services for retail and hospitality clients across Singapore seeking a truly individual finish.<\/p>\n

Related Insights<\/h2>\n