Wallpaper & Wallcovering
Digitally Printed Wallcoverings: Custom Walls, Made to Order
A standard wallpaper roll asks you to choose from what already exists. A digitally printed wallcovering starts from the opposite question: what do you want the wall to say? Through high-resolution digital printing, a photograph, an illustration, a brand graphic or a bespoke design can be produced as a made-to-measure feature wall — scaled to the room, printed on the surface type you specify, and installed with the joints planned around your artwork rather than the other way round.
This is the thinking behind Goodrich Solutions for digitally printed wallcoverings. This guide covers what these wallcoverings are, why designers customise them, how long the print lasts, and the five steps that take a concept from idea to installed wall.
What a Digitally Printed Wallcovering Is
Digital wallcoverings transform interior surfaces into personalised works of art. Instead of selecting a pre-set pattern, the design is printed directly onto the wallcovering material using high-resolution digital technology — which means the image can be almost anything: a custom mural, a branded environment, an oversized botanical, or a subtle texture that reads as bespoke without shouting for attention.
Because the print is generated per project, scale is no longer a constraint. A design can run seamlessly across a large wall, wrap a reception area, or repeat at exactly the size a space needs. It is the practical expression of Goodrich’s Digital Craftsmanship pillar — creativity delivered through technology.
Five Reasons Designers Customise
Custom printing is not only for statement walls. Across residential, hospitality and commercial work, it earns its place for practical reasons.
- A truly unique wall. No two projects share the same design, so the space feels considered and one-of-a-kind.
- Brand and identity. Logos, colours and brand graphics can be built into the surface itself — ideal for workplaces and retail.
- Scale without compromise. Artwork is printed to fit the wall, so nothing is cropped awkwardly or tiled to make it work.
- Storytelling. A mural or landscape can set the mood of a lobby, a suite or a feature corner in a way flat colour cannot.
- Personal expression. For homeowners, a personal photograph or a favourite piece of art becomes an architectural feature.
How Long Does the Print Last
A common concern with custom printing is longevity — whether a digital image will fade or wear faster than a conventional wallcovering. Specified correctly, it does not. Goodrich’s digitally printed wallcoverings are produced on durable wallcovering substrates using high-resolution printing technology built for interior use, so the finished wall holds its colour and detail over a normal refurbishment cycle. Matching the surface type to the room — a more robust material for a high-traffic corridor, a refined finish for a feature wall — is what keeps the print looking specified for years rather than months.
Five Steps From Idea to Installed Wall
Creating a customised digital wallcovering is a guided process designed to bring an idea to life without guesswork.
- 1. Choose your design. Start from the curated Wall Edits Collection, or bring your own concept.
- 2. Personalise the artwork. Use personal photographs, brand graphics, curated artwork or a bespoke visual concept.
- 3. Select colours and surface type. Choose the colour palette, texture and wallcovering material that suit the space.
- 4. Size and wall planning. Artwork is scaled and the layout planned for a seamless, joint-considered installation.
- 5. Print and install. The design is produced using high-resolution digital wall printing technology and installed by the Goodrich team.
What to Prepare: Production Guidelines
Getting a crisp result starts with the right source file. For the sharpest print, supply artwork in TIFF, JPEG, PSD or AI / vector format at a minimum resolution of 300 dpi. Once the order and artwork are confirmed and the wall measurements are taken, a feature-wall-sized project can typically be completed within around two weeks, subject to material availability. Planning the artwork and measurements early is the single biggest factor in a smooth installation.
Where Custom Printing Works Best
Digitally printed wallcoverings suit almost any interior, but they are especially effective in a few settings.
- Residential. A personalised feature wall in a living room, bedroom or hallway — from a family photograph to a bespoke mural.
- Hospitality. Immersive lobbies, suites and dining spaces where the wall sets the atmosphere.
- Branded commercial and retail. Reception walls and store interiors that carry brand identity into the space itself.
- Feature and statement walls. A single high-impact wall that anchors an otherwise restrained scheme.
Final Thoughts
Digitally printed wallcoverings give designers and homeowners a level of control that off-the-shelf products cannot: the design, the scale, the colours and the surface are all decided for the specific wall in front of you. Backed by Goodrich Global’s specification and installation support, a custom wall moves from an idea to an installed feature with the detail and durability of a properly engineered surface. Browse the full wallpaper and wallcovering range to see where a custom print could fit.
