Wallpaper & Wallcovering
The Wall Edits Collection by the Goodrich Design Studio
Most wallcovering collections hand you a finished pattern. The Wall Edits Collection starts a step earlier — with a curated design you can make your own. Created by the Goodrich Design Studio, Wall Edits is a collection of digitally printed wallcoverings, custom wallpaper designs and bespoke wall murals built around a simple belief: walls are more than surfaces. They define the atmosphere, character and identity of a space.
This article introduces the collection, the studio behind it, and the five design styles that give Wall Edits its range — from botanical to textural — along with how each one can be personalised for a specific interior.
A Collection Designed to Be Personalised
Wall Edits is more than a set of ready-made designs. It is an invitation to creativity — encouraging homeowners, designers, hospitality brands and businesses to turn walls into meaningful visual experiences. Every design in the collection is developed by the Goodrich Design Studio to work as a starting point: choose a style, then personalise the colours, scale and surface so the finished wall belongs to one project and one project only.
Because the collection is produced through digital wall printing, it carries all the flexibility of custom production — seamless designs scaled to the wall, printed on the surface type each space needs. It sits at the heart of Goodrich’s Digital Craftsmanship pillar, where creativity meets technology.
The Goodrich Design Studio
Behind the collection is the Goodrich Design Studio — the in-house team that curates and develops Wall Edits. Rather than licensing a fixed catalogue, the studio designs for the way interiors are actually specified in Asia: personalised residential interiors, immersive hospitality spaces, branded commercial environments and the kind of feature walls that anchor a scheme. The result is a collection grounded in storytelling and high-resolution digital printing, developed to elevate modern interiors.
Five Styles in the Collection
Wall Edits spans five inspiring styles, each offering a different design language and a different mood for a space.
Botanical
Nature brought indoors — leaves, florals and foliage rendered at a scale that turns a wall into a garden. Botanical designs bring softness, colour and a sense of calm, and adapt easily from a bold, saturated statement to a muted, tonal backdrop.
Landscape
Sweeping vistas, horizons and natural scenery that add depth and a sense of openness to a room. Landscape designs work particularly well where a space benefits from a feeling of distance — a reception, a dining area or a feature wall that draws the eye outward.
Modern Chinoiserie
A contemporary take on a classic decorative tradition. Modern Chinoiserie reinterprets hand-painted motifs — birds, blossoms and scenic detail — with a lighter, more current sensibility, bringing elegance and craft to residential and hospitality interiors alike.
Contemporary
Clean, current and versatile — contemporary designs suit interiors that want character without a strong thematic statement. Geometric forms, abstract compositions and considered colour make this style a natural fit for workplaces and modern homes.
Textural
The look and feel of material — linen, plaster, stone and weave — printed as a surface. Textural designs deliver tactile depth and quiet sophistication, ideal where a scheme wants richness without pattern competing for attention.
Where Wall Edits Works
Because each design is personalised and printed to order, the collection adapts across settings.
- Residential. A personalised feature wall in a living room, bedroom or entryway that reflects the homeowner’s taste.
- Hospitality. Immersive lobbies, suites and dining spaces where the wall sets the atmosphere.
- Branded commercial. Reception areas and workspaces that carry identity and mood into the interior.
- Feature and statement walls. A single high-impact wall that gives an otherwise restrained scheme its focal point.
Making a Wall Edits Design Your Own
Choosing from the collection follows the same guided path as any custom Goodrich wallcovering: pick a style, personalise the artwork and colours, select the surface type, plan the scale to the wall, then print and install. The Goodrich Design Studio and specification team support the process from concept to completion, so the finished wall reads exactly as intended. You can see the wider range on the wallpaper and wallcovering page.
Final Thoughts
The Wall Edits Collection gives designers and homeowners a rare combination — the confidence of a curated design and the freedom of a custom one. Five styles, each ready to be personalised in colour, scale and surface, mean the collection can shape a calm residential bedroom or an immersive hospitality lobby with equal ease. It is the Goodrich Design Studio’s answer to a simple question: what should this wall say?
