Sanderson Fabrics Showcased at Aston Martin, Singapore

Goodrich Global supported Sanderson Design Group’s fabrics activation at An Evening of Connections on 23 September 2026.

SINGAPORE, 28 September 2026 — Goodrich Global supported Sanderson Design Group‘s local activation at ‘An Evening of Connections’, a networking reception presented by The Royal Warrant Holders Association and Aston Martin at Aston Martin Singapore on 23 September 2026.

“Goodrich Global has enjoyed a longstanding working relationship with Sanderson Design Group, built on a shared commitment to design excellence, quality and craftsmanship. It is a privilege to work with a distinguished British brand whose heritage dates to 1860. Sanderson has supplied fabrics, wallpapers and paints to Royal Residences since 1924 and is currently appointed By Appointment to HM The King as Suppliers of Sanderson Wallpapers, Paints & Fabrics. Bringing this celebrated design legacy to Singapore and Southeast Asia remains a source of great pride for us,” said Cheng Swee Ain, Chief Executive Officer, Goodrich Global.

An Evening of Connections at Aston Martin Singapore

Held at the Aston Martin showroom on Leng Kee Road, An Evening of Connections created a distinctive setting in which British design heritage, craftsmanship and contemporary luxury came together. Sanderson fabrics dressed the bar counter, tabletops and tall cocktail tables, introducing colour, pattern and texture throughout the hospitality space.

“Sanderson materials are distinguished by their richness of colour, refined textures and exceptional finish. Their quality is immediately apparent and brings lasting beauty to an interior,” said Wataru Tsunoda, Chief Operating Officer, Goodrich Global.

The fabrics travelled from the United Kingdom to Singapore and were then tailor-made locally to fit the event surfaces. Goodrich Global coordinated the on-the-ground execution, helping translate Sanderson’s design language into an immersive installation for the reception.

“This activation showed how materials can transform a hospitality setting into a memorable brand experience. The Sanderson fabrics travelled from the UK and were tailored in Singapore to fit the cocktail tables and event surfaces, bringing pattern, colour and craftsmanship into the Aston Martin showroom. We were proud to support Sanderson Design Group’s presence and represent the brand in Singapore and Southeast Asia,” said Jean Leong, Regional Head of Marketing, Goodrich Global.

A British Design Legacy, Presented for Southeast Asia

Founded in 1860 by Arthur Sanderson, Sanderson began by importing luxury French paper hangings to Britain and evolved into one of the world’s most recognised names in interior decoration. Its archive holds fabrics, wallpapers and printing blocks dating back to the nineteenth century, while its enduring design language is known for expressive florals, illustrative botanicals and quintessentially English style.

Sanderson has supplied fabrics, wallpapers and paints to Royal Residences since 1924 and is currently By Appointment to HM The King as Suppliers of Sanderson Wallpapers, Paints & Fabrics. Aston Martin is By Appointment to HM The King as Motor Car Manufacturer.

As Sanderson Design Group’s representative in Singapore and Southeast Asia, Goodrich Global brings the Group’s celebrated portfolio of interior brands to design professionals, hospitality partners and homeowners across the region. Read more about Goodrich Global’s representation of Sanderson Design Group.

Discover Sanderson at Goodrich Global: explore the Sanderson brand page.

About Goodrich Global

Established in Singapore in 1983, Goodrich Global is a leading regional supplier of wallcoverings, fabrics, carpets and flooring. Serving the residential, commercial and hospitality sectors, the company connects international design brands with clients and design communities across Asia.

About Sanderson Design Group

Sanderson Design Group is a British luxury interior furnishings company whose portfolio includes Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke and Scion. Drawing on extensive archives and design expertise, the Group creates wallpapers, fabrics and related interior products for markets worldwide.

About Aston Martin

Founded in 1913, Aston Martin is a British ultra-luxury performance brand known for combining advanced technology, time-honoured craftsmanship and distinctive design. Its sports cars and SUVs are sold in markets around the world.

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