Goodrich Global Proudly Represents Sanderson Design Group in Singapore and Southeast Asia

British design heritage meets contemporary interiors as Goodrich brings Sanderson fabrics and wallcoverings closer to the region’s design community.

Goodrich Global Singapore | 23 September 2026

Goodrich Global is proud to represent Sanderson Design Group in Singapore and across Southeast Asia, connecting the region’s designers, architects, hospitality professionals and homeowners with one of Britain’s most established names in interior furnishings.

Through Goodrich, clients can discover Sanderson fabrics and wallcoverings with local access to samples, product knowledge, specification guidance and project support. This regional presence makes it easier to explore Sanderson’s distinctive patterns and translate them into residential, hospitality and commercial interiors.

On 23 September 2026, the Sanderson story will take on a tactile new expression at An Evening of Connections, a networking drinks reception presented by the Royal Warrant Holders Association and Aston Martin Singapore. Held from 6.00 pm to 7.30 pm at Aston Martin Singapore, 45 Leng Kee Road, the gathering continues the momentum of the RWHA Trade Mission Singapore 2026 and celebrates the enduring relevance of British design.

For the evening, selected Sanderson fabrics will dress the bar counter and tabletops, bringing colour, pattern and texture directly into the hospitality experience. The installation will allow guests to encounter Sanderson design through the surfaces around them, beyond a conventional showroom presentation.

A British Design Story Since 1860

Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures and markets fabrics, wallcoverings and related interior products. Its portfolio comprises the heritage brands Morris & Co., Sanderson and Zoffany, together with Clarke & Clarke, Harlequin and Scion.

The story began with Sanderson, the Group’s founding brand. Arthur Sanderson established the business in 1860 by importing fine French paper hangings to Britain. It grew into one of the country’s best-known decorating houses, recognised for expressive florals, botanical motifs and a distinctly English approach to colour and pattern.

Sanderson’s archive contains fabrics, wallpapers and printing blocks dating to the nineteenth century. Far from being a static record, the archive continues to inspire new collections as historic references are reinterpreted through contemporary scales, colourways and applications.

Royal Recognition and Enduring Craftsmanship

The Sanderson brand has held a Royal Warrant since 1924 and is currently By Appointment to HM The King as Suppliers of Sanderson Wallpapers, Paints and Fabrics. This recognition reflects a long-standing relationship with the Royal Household and adds another chapter to Sanderson’s heritage of British design and manufacturing.

What makes Sanderson relevant today is its ability to balance history with the way people live now. Familiar botanical and illustrative references are refreshed through considered colour, scale and material, allowing the designs to work in both classic and contemporary spaces.

Experiencing Sanderson Through Material

At An Evening of Connections, guests will experience the fabrics at close range. Rather than placing the textiles in a conventional display, Goodrich will integrate them into the Aston Martin Singapore event setting across the bar counter and tabletops.

This approach demonstrates how strongly materials influence atmosphere. Fabric can soften a surface, introduce visual rhythm and connect a space to a wider design story. Used in this way, Sanderson patterns become part of the guest experience rather than simply a decorative backdrop.

Bringing Global Design Closer to Southeast Asia

Goodrich Global’s role is to make international design locally accessible. Our regional teams support clients from early inspiration and material selection through specification, coordination and project delivery. Representing Sanderson Design Group enables Goodrich to connect Southeast Asian projects with a deep British design archive and collections suited to both residential and commercial interiors.

For the design community, this means more than access to beautiful patterns. It means having local guidance on scale, colour, coordination, suitability and application, supported by a team that understands regional project requirements.

We are proud to carry Sanderson’s story forward in Singapore and Southeast Asia, introducing its heritage, craftsmanship and evolving design language to a new generation of interiors.

Discover Sanderson at Goodrich

Explore Sanderson fabrics and wallcoverings at Goodrich Gallery Singapore, Indonesia, Hong Kong and Malaysia.

Browse the digital catalogues on the Sanderson brand page. To view collections, request samples or discuss a residential or commercial project, call +65 6586 8700, email info@goodrichglobal.com or get in touch with our team.