Commercial
Wilson Associate – Office Wall, Singapore
Project Overview
Wilsons Associates is an internationally recognised interior design practice, and this project applied a custom feature wall within its office environment in Singapore. For a design studio, the interior itself is a statement of craft and creative direction, so the brief carried an inherent expectation of distinction and a high standard of finish.
Goodrich Global supplied a Custom Digital Print wallcovering for the office wall.
Goodrich Specification
Custom digital print gave the practice complete control over the imagery, scale and colour of its feature wall, producing a bespoke result aligned with the studio’s design language. For a firm whose business is interiors, the ability to specify a wholly original wall surface is a natural fit and an opportunity to showcase its own sensibility.
The printed wallcovering delivers a crisp, durable finish appropriate to a professional workplace, maintaining its appearance under daily office use while remaining straightforward to clean. That balance of high-resolution fidelity and physical resilience lets a detailed design hold its definition over the long term, even where staff and visitors pass close to the wall. The hardwearing face also resists scuffing and everyday marking, and printing to exact dimensions ensures the artwork meets corners and edges cleanly without interrupted repeats.
Project Outcome
The feature wall reinforces the studio’s creative identity within its own workspace, giving the office a surface that reflects the work the practice produces. For a firm whose reputation rests on interior detailing, an original, precisely scaled wall makes the office itself a quiet demonstration of what the studio can deliver for its clients.
Goodrich Global partners with designers and practices across Singapore to deliver bespoke digital print wallcoverings that bring original concepts to life on a durable canvas.
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