Goodrich Global Hosts Homeowner Interior Design Masterclasses

A new series of masterclasses at GROHE Studio Singapore brings together Goodrich Global, Ferns & Philo, MC2 and Luxx Newhouse to help homeowners create more beautiful, comfortable and functional homes.

Singapore, 22 September 2026 — Goodrich Global is collaborating with GROHE, Ferns & Philo, MC2 and Luxx Newhouse on a series of homeowner masterclasses at GROHE Studio Singapore in Joo Chiat. Combining expert sharing with hands-on activities, the sessions introduce homeowners to practical ways of using wallcoverings, fabrics, carpets, vinyl flooring, outdoor decking, greenery and other interior solutions to enhance their living spaces.

Quiet Luxury Through Thoughtful Materials

Goodrich Global opened the series on Friday, 18 September, with Quiet Luxury at Home. Participants discovered that quiet luxury is not defined by one colour or design style. It comes from balancing colour, pattern, texture and light to create a home that feels calm, refined and thoughtfully put together.

Goodrich shared three practical styling principles:

• Let one pattern lead while keeping the surrounding materials quieter.
• Layer tonal colours with tactile surfaces and soft furnishings.
• Connect wallcoverings with existing carpentry, stone and flooring so the materials complement rather than compete with one another.

Participants also explored why homeowners choose wallcoverings — not only to add colour, but also to disguise minor wall imperfections, create depth under changing light and transform a room without hacking or heavy renovation work. During the mood-board activity, participants began with a hero wallcovering, selected two or three supporting colours, defined the room’s style and completed the palette with coordinated fabrics and flooring.

One participant was particularly captivated by Goodrich’s crane-inspired cushion covers. The crane reminded him of his heritage and grandmother, inspiring him to explore a customised crane mural for his home using digitally printed wallcovering. It was a meaningful reminder that a well-designed home can also carry personal memories and stories.

Smart Space Design for Compact Homes

On Saturday, 19 September, Goodrich Global presented three further masterclasses with Ferns & Philo and MC2. Smart Space Design addressed a topic close to the hearts of many Singapore homeowners: how to make a compact home feel more spacious, comfortable and personal.

The session demonstrated how a sense of space can be created through continuity, proportion and restraint. A connected colour palette helps rooms flow together, textured wallcoverings add depth without occupying floor space, and continuous flooring reduces visual breaks. Fabrics can soften light and sound, while carefully placed greenery frames the room without creating clutter.

Participants also raised practical questions about the installation and maintenance of wallcoverings and vinyl flooring, as well as the types of carpets and rugs best suited for residential living rooms.

Creating a Botanical Home

Botanical Styling at Home introduced participants to the many interpretations of botanical design — from English garden florals and tropical foliage to desert-inspired themes, delicate repeats, oversized flowers and immersive murals.

A key takeaway was that the scale of a pattern changes the mood of a room. Smaller repeated patterns create a gentle rhythm and can be used comfortably across more walls, while large flowers, leaves or murals require breathing space and work best as a focal point. Participants were encouraged to choose one botanical mood, allow one pattern to lead and support it with calmer flooring, fabrics and carpets. Repeating one or two colours across different materials helps create a connected interior without making the room feel overly themed.

Ferns & Philo also shared five common mistakes homeowners make when introducing greenery: choosing plants that are too small, using too many plants, selecting the wrong scale, placing them where they obstruct movement and choosing greenery that has no relationship with the overall design. The session demonstrated how faux plants can soften hard surfaces, balance empty corners and introduce greenery into the home without regular maintenance. The guiding principle was simple: the goal is not to add more plants, but to make the space feel better.

Extending Everyday Living to the Balcony

The final masterclass, Designing Your Extended Living Space, explored how balconies and patios can become useful outdoor rooms for morning coffee, dining, entertaining, relaxing or working from home.

Goodrich shared how outdoor decking can visually connect a balcony with the interior. Homeowners were advised to choose a decking tone that relates to their indoor flooring, consider the direction of the boards to lengthen or widen the space, and retain access to drainage and maintenance points. Outdoor fabrics, removable cushion covers and a repeated indoor colour can further strengthen the connection between the interior and balcony.

MC2 explained how zip blinds provide shade, privacy and weather control. Participants learned that every balcony has different exposure conditions depending on its height, orientation and surrounding buildings. They were also advised to keep blinds thoroughly dry before retracting them, maintain access to floor drains and engage experienced installers using reliable products for better long-term performance.

Ferns & Philo completed the outdoor design story by demonstrating how planters and greenery can soften the space, provide privacy and support different design styles. Scale, proportion, repetition, contrast and negative space were highlighted as essential considerations, because not every empty corner needs to be filled.

Learning Through Hands-On Design

Each masterclass concluded with an interactive activity, including designing a wallpaper tray, building an interior mood board or creating a personal succulent arrangement. The sessions reflect Goodrich Global’s commitment to making interior material knowledge more accessible to homeowners — helping them understand not only what looks beautiful, but also what works practically for their homes and lifestyles.

Register for Upcoming Sessions

Goodrich Global looks forward to welcoming homeowners to more masterclasses in October. To learn more or register for the upcoming sessions, email info@goodrichglobal.com.