Commercial
Accor Group Office Room, Singapore
Project Overview
Accor is one of the world’s largest hospitality groups, and this project applied a custom feature to an office room within its Singapore premises. The workplace interior offered an opportunity to express the group’s brand character beyond its guest-facing properties, carrying its identity into the spaces where its people work.
Goodrich Global supplied a Custom Digital Print wallcovering for the office room.
Goodrich Specification
Custom digital print enabled a bespoke design to be produced at the precise scale of the room, allowing the imagery and colour to reflect the group’s identity. The ability to print original artwork makes it ideal for corporate spaces seeking a distinctive, branded environment, where a generic finish would do little to convey the organisation’s character.
The printed surface is durable and easy to maintain, retaining its clarity and colour under daily office use. That practicality makes it a sound choice for a busy workplace as well as an expressive one, holding its appearance through routine cleaning and the incidental contact of staff and visitors. Its hardwearing face resists scuffing and everyday marking, so the design stays crisp over years of occupation. Producing the artwork to the room’s exact dimensions ensured a continuous, seamless result across the wall, with the pattern meeting corners and openings cleanly.
Project Outcome
The office room gained a characterful, branded interior that distinguishes it from a conventional workspace and reinforces the group’s presence. For a hospitality business, translating its design sensibility into a back-of-house setting helps carry the brand’s identity beyond the spaces guests see, into the environment its own teams occupy each day.
Goodrich Global delivers bespoke digital print wallcoverings to corporate clients across Singapore, helping organisations carry their identity into their interiors.
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