Commercial
APL Logistics – Reception Wall, Singapore
Project Overview
APL Logistics is a global supply-chain services company, and this project created a custom reception wall for its Singapore office. As the first point of contact for visitors, the reception sets the tone for the company’s brand and professionalism, making it a natural place to invest in a distinctive, well-considered finish.
Goodrich Global supplied a Custom Digital Print wallcovering for the reception wall.
Goodrich Specification
Custom digital print wallcovering was well suited to a reception, where a strong, branded backdrop reinforces corporate identity from the moment a visitor arrives. The bespoke print could be scaled precisely to the wall and rendered in the company’s colours and imagery for a cohesive, considered welcome that aligns with the wider brand.
The printed surface is durable and easy to clean, an important quality in a high-traffic entrance area where the wall is on constant display and subject to incidental contact from waiting visitors and passing staff. It retains its sharpness and colour over time under daily use, resisting scuffs and marks so the reception continues to present well long after installation. Producing the graphic to the exact size of the wall gives a seamless, uninterrupted backdrop behind the reception desk, free of the joins and mismatched repeats that pre-printed rolls can leave on a prominent surface.
Project Outcome
The reception now makes a confident, on-brand first impression that supports the company’s professional image from the moment a visitor arrives. As the space that frames every meeting and delivery, a strong branded backdrop reinforces the impression of a well-run, established operation and a business that attends to detail.
Goodrich Global supplies bespoke digital print wallcoverings to corporate clients across Singapore, helping organisations express their identity at the points that matter most.
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