Commercial
Australia Chanel Star City
Project Overview
This project covered a Chanel retail presence at Star City, the entertainment and casino complex in Sydney, Australia. Luxury fashion retail environments demand wall finishes that frame the brand with precision, supporting a controlled, high-end customer experience within a busy leisure destination.
Goodrich Global supplied wallcovering for this project.
Goodrich Specification
Goodrich Global’s wallcovering range was specified for the boutique interior. In premium retail, wallcoverings are selected for their refined finish, colour fidelity and ability to provide a quiet, sophisticated backdrop that keeps visual focus on the merchandise while withstanding the wear of a continuously trafficked store.
A consistent, even surface is essential under the carefully calibrated retail lighting a maison uses, as any imperfection or sheen variation would be exposed across large feature walls. The finish also had to remain pristine within a high-traffic leisure complex, resisting the marks and wear that come with steady visitor numbers while keeping its precise, controlled appearance. A luxury maison such as Chanel applies exacting standards to every element of its store environment, and the wallcovering specification needed to deliver a flawless, consistent surface that complemented the brand’s lighting, fixtures and visual merchandising without competing for attention.
Project Outcome
The result is a polished retail interior with wall surfaces that uphold the brand’s exacting standards and reinforce its prestige. The finishes provide the disciplined, neutral envelope within which the collections and fixtures take centre stage.
Goodrich Global’s experience supplying wallcoverings for luxury retail allows international brands to specify consistent, high-quality finishes across markets including Australia.
Related Insights
