Commercial
Begawan Apartment Marketing Office
Project Overview
The Begawan Apartment Marketing Office in Semarang, Indonesia, is a commercial sales suite where the wall finishes play a direct role in presenting the development to prospective buyers. The interior was specified to project quality and aspiration in a customer-facing setting.
Goodrich Global supplied the Eijffinger Vivid wallcovering for the office, providing the principal wall finish across the suite.
Goodrich Specification
The space features Eijffinger Vivid, a wallcovering from the Eijffinger collection chosen for its expressive design and refined finish. In a marketing office, where first impressions shape buyer confidence, the wallcovering delivers a polished, design-led backdrop that signals the standard of the development being sold, setting an aspirational tone the moment visitors step inside.
Its durable, wipeable surface also withstands the steady visitor traffic typical of a sales gallery, where walls are brushed past and viewed at close range throughout the day. The finish resists everyday marking and holds its appearance across an extended sales programme, requiring little upkeep to stay presentation-ready, and in Indonesia’s humid climate a stable wallcovering keeps its finish where paint might mark or patch. Because a sales suite often remains in use for the full duration of a development’s launch, that longevity matters; the wallcovering keeps the environment looking new through months of viewings.
A wallcovering of this calibre also reflects the care that has gone into the development itself, reassuring buyers about the standard of finish they can expect in their own home. This combination of designer appeal and commercial resilience makes the finish well matched to a space whose job is to sell.
Project Outcome
The finished interior gives the Begawan marketing office a strong, considered presentation environment that supports the sales programme and endures continuous visitor use. Goodrich Global supplies developers and commercial fit-out teams across Indonesia with wallcoverings that combine designer aesthetics with commercial-grade resilience.
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