Commercial
Fashion Island Mall, Bangkok
Project Overview
Fashion Island Mall is a major commercial retail destination in Bangkok, Thailand. Shopping-mall interiors demand wall finishes that draw the eye, reinforce brand zones and create memorable retail atmospheres, all while enduring the relentless footfall and contact of a busy public environment.
Goodrich Global supplied wallcovering, digital wallcovering and Widewall Mixture for the project, furnishing the wall finishes across the mall’s interiors.
Goodrich Specification
The scheme combined standard wallcovering, custom digital wallcovering and the Widewall Mixture range. Conventional wallcovering and Widewall Mixture provide durable, wide-coverage finishes for the mall’s general wall areas, their seam-minimising widths producing clean, continuous backdrops that withstand constant brushing contact, trolleys and cleaning across long public corridors.
Digital wallcovering allows bespoke graphics and feature imagery to define retail zones and focal points, giving the mall the flexibility to create standout statements, seasonal themes and wayfinding cues at architectural scale. In a large centre, this ability to vary the wall treatment helps shape the visitor journey and distinguish one precinct from another. Used together, these products deliver both a cohesive, hard-wearing backdrop and the creative scope to refresh and brand individual areas as the retail mix evolves.
This layered approach lets the operator balance long-term durability across the bulk of the wall area with the visual flexibility needed to keep a high-traffic mall feeling current and engaging.
Project Outcome
The completed interiors give Fashion Island Mall a hard-wearing yet visually dynamic wall environment suited to its commercial retail purpose. Goodrich Global supplies an extensive wallcovering portfolio, including custom digital and Widewall ranges, to retail and commercial projects across Thailand and the wider region.
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