Commercial
Harvey Norman @ Parkway Parade, Singapore
Project Overview
Harvey Norman is a major home and electronics retailer, and its store at Parkway Parade occupies a prominent position in one of Singapore’s established suburban shopping malls. The retail environment required flooring able to frame product displays attractively while enduring intensive, sustained shopper movement across a large open showroom.
For this store, Goodrich Global supplied Custom Nylon Carpet Tile.
Goodrich Specification
Custom nylon carpet tile gave the retailer a floor finish tailored to its brand palette and zoning needs, while the nylon fibre provided the abrasion resistance essential in a high-traffic showroom. The carpet softens acoustics across a large open floor and presents merchandise against a comfortable, considered backdrop that draws the eye to the products rather than the surface beneath them.
The modular tile format allows individual sections to be replaced where wear concentrates, near entrances and along display aisles, keeping the floor looking consistent over time and simplifying ongoing maintenance in a demanding retail setting where trading rarely pauses. Replacing a few tiles rather than recarpeting a zone also keeps the store open while repairs are made. Solution-dyed nylon further resists fading and soiling, so the showroom floor holds its tone under bright, continuous display lighting that would expose any unevenness in a lesser fibre.
Project Outcome
The store achieved a cohesive, hardwearing floor that supports product presentation and copes with constant footfall throughout trading hours. The carpet’s acoustic softening also takes the edge off the hard, reflective surfaces typical of an electronics showroom, lending the space a more comfortable, considered feel for browsing customers.
Tailoring the carpet to the brand palette also ties the showroom together visually, giving merchandise a consistent backdrop across the floor. Goodrich Global supplies bespoke commercial carpet to retailers across Singapore, aligning brand identity with proven durability.
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