Commercial
Instylevon – Fashion Room, Singapore
Project Overview
Instylevon’s fashion room is a retail and styling space in Singapore where the interior needs to reflect the brand’s aesthetic and create an inviting backdrop for its merchandise. This project used a custom feature wall to anchor that atmosphere and give the space a clear visual signature that customers recognise.
Goodrich Global supplied a Custom Digital Print wallcovering for the space.
Goodrich Specification
Custom digital print wallcovering allowed a bespoke design to be created specifically for the fashion room, giving the brand a distinctive, on-message backdrop for displays and styling. The format suits retail well, where a strong visual identity helps set the tone, differentiate the space and complement the products on show rather than compete with them.
The wallcovering provides a hardwearing, wipe-clean surface that holds its colour and detail through the demands of a working retail environment. That durability matters in a space subject to frequent restyling and close contact, where fixtures are moved and merchandise is handled against the wall throughout the trading day. Its resilient face resists scuffing and marking so the design stays sharp, and printing to the precise dimensions of the wall also gives a clean, uninterrupted backdrop that flatters the merchandise on show, free of distracting seams.
Project Outcome
The completed room gained a polished, brand-aligned interior that frames its fashion offering and reinforces the styling experience. A distinctive, on-message backdrop helps the space feel considered and curated, supporting the brand story customers encounter the moment they step inside and encouraging them to linger.
By marrying a bespoke, on-brand image with a hardwearing, wipe-clean face, the feature wall serves both the look and the daily working demands of a busy retail interior. Goodrich Global creates bespoke digital print wallcoverings for retail and lifestyle spaces across Singapore, turning brand concepts into durable, eye-catching walls.
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