Commercial
King Power Phuket
Project Overview
King Power Phuket is a flagship retail destination in Phuket, Thailand, where immersive, brand-led interiors are essential to the shopping experience. The fit-out called for wall finishes capable of carrying both bespoke graphic statements and refined textural backdrops across a large and varied store environment.
Goodrich Global supplied the wallcoverings for this project, including digitally printed wallcovering and the Widewall Surfaces range.
Goodrich Specification
Digitally printed wallcovering gave the design team freedom to create custom, large-scale visuals tailored precisely to the retail concept, turning walls into a tool for storytelling and wayfinding. With high print resolution and faithful colour reproduction, imagery can be scaled and positioned exactly to each wall plane, allowing the brand’s narrative to be carried consistently throughout the store.
Widewall Surfaces complemented this with a hard-wearing, wide-width textured finish that covers expansive wall areas efficiently, minimising seams across long feature runs while delivering the scuff resistance and easy cleaning a high-traffic retail interior demands over a long trading life in Thailand’s warm, humid climate.
Project Outcome
The combination produced a distinctive, polished retail environment that strengthens the King Power brand presence in Phuket, pairing memorable bespoke graphics with durable, consistent backdrops throughout the store. The finishes hold their impact under continuous shopper traffic, keeping the interior looking sharp and on-brand across its operating life.
Goodrich Global supplies retail and commercial clients across Thailand with both bespoke digital print capability and durable wide-width wallcovering ranges, supported by specification guidance for branded retail environments.
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