Commercial
LIVE Broadcast Showroom-Kenwood SEA Head Office, Singapore
Project Overview
This project delivered a live broadcast showroom at Kenwood’s South-East Asia head office in Singapore, a commercial space combining product display with on-camera presentation. The interior needed a wall finish that performs well both in person and under broadcast lighting, serving two demanding audiences at once.
For this showroom, Goodrich Global supplied Widewall Mixture wallcovering.
Goodrich Specification
Widewall Mixture wallcovering offers wide-width coverage, which reduces visible seams and produces a clean, continuous backdrop, a real advantage in a showroom that doubles as a broadcast set. A smooth, even wall surface reads better on camera, where joins, ripples and undulations would otherwise catch the eye and distract from the content, and it presents displayed products to best effect for visitors in the room.
The wallcovering also provides a durable, easy-to-maintain finish suited to a working commercial environment. Its hard-wearing surface holds its appearance under frequent handling and the heat and intensity of regular filming, where lights and constant activity place additional strain on a finish. It wipes clean readily of marks and dust, so the set stays camera-ready between sessions without time-consuming preparation.
A consistent, neutral wall treatment of this kind also gives the production team a dependable canvas, ensuring that lighting and product staging behave predictably from one shoot to the next.
Project Outcome
The showroom achieved a polished, broadcast-ready backdrop that supports both retail display and live content production, day to day. By matching a stable, even surface to the needs of both the camera and the in-room visitor, the finish quietly underpins the space’s dual purpose.
Goodrich Global supplies commercial wallcovering to showrooms, studios and corporate spaces across Singapore, matching surface performance to each application.
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