Commercial
De’ Longhi Pop Up Store, Singapore
Project Overview
The De’Longhi Pop Up Store is a temporary retail activation in Singapore, where the brand environment needed to make an immediate visual impact and convey a premium product identity to shoppers. With only a short run to win attention, the interior had to feel finished and considered from the very first glance, with no surface left looking provisional.
Goodrich Global supplied wallcovering for the project, providing wall finishes to support the store’s branded retail presentation.
Goodrich Specification
Wallcovering was specified here to give the pop-up a polished, branded backdrop quickly and cleanly. A quality wallcovering provides consistent colour and texture across feature walls, helping frame product displays and reinforce the brand’s premium positioning within a compact retail footprint, where every surface contributes to the customer’s first impression and to how the products themselves are read.
For a pop-up format, wallcovering also offers a fast, tidy way to transform a space and present a finished interior on a short build programme, going up cleanly over existing surfaces without lengthy preparation or wet trades. Its durable vinyl face resists the scuffs and handling marks that occur in a busy, shopper-facing environment, keeping feature walls sharp through the activation rather than scarring under constant contact.
Project Outcome
The wallcovering helped deliver a striking, on-brand retail space for the De’Longhi activation, giving the temporary store a considered, premium feel that drew shoppers in. The hard-wearing surface held its appearance throughout the activation’s run, supporting the brand presentation from opening day to close.
Goodrich Global supplies wallcoverings to retail and brand environments across Singapore, offering finishes that combine visual impact with practical durability for shopper-facing interiors.
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