Retail
Retail Shop @ PLQ Mall, Singapore
Project Overview
The 2nd Street retail outlet at Paya Lebar Quarter (PLQ) Mall is part of the Japanese vintage and second-hand fashion brand’s Singapore presence. Retail interior specifications must reconcile fast-cycle brand expression, with campaigns rotating quarterly, against the operational durability of continuous customer traffic and frequent layout changes — all while carrying the visual identity that defines the customer-facing experience.
Goodrich Global supplied REATEC architectural adhesive film and Widewall wallpapers across the store interior.
Goodrich Specification
Sangetsu REATEC architectural adhesive film was specified for storefront, joinery, columns, and feature surfaces, supporting brand-language application at retail-grade durability without the demolition-and-rebuild cycle conventional retail finishes would require. The film’s print quality, embossing register, and adhesive system are engineered for environments where finish quality directly shapes customer perception, and it conforms cleanly to curved and detailed joinery profiles that rigid panels could not follow. Because the film applies over sound existing substrates, the store can update its material palette overnight rather than surrendering trading days to a strip-out.
Widewall vinyl wallpapers were specified for the primary wall surfaces across the store. Widewall combines durability, low VOC, fire retardance, and antimicrobial properties — the technical attributes retail environments need for sustained service life under continuous customer-and-staff contact. Its wipe-clean surface withstands the daily scuffing and handling a busy fashion floor generates, holding colour and pattern between refits and tolerating the frequent rearrangement of fixtures against the walls.
Project Outcome
The 2nd Street PLQ Mall specification is in operational service. The project illustrates Goodrich’s capability to support fast-cycle retail brand programmes with architectural film and wallcovering specifications that maintain operational continuity through brand refresh cycles, letting the operator update its look without losing the floor.
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