Retail
Retail Shop @ PLQ Mall, Singapore
Project Overview
The 2nd Street retail outlet at Paya Lebar Quarter (PLQ) Mall is part of the Japanese vintage and second-hand fashion brand’s Singapore presence. Retail interior specifications combine fast-cycle brand expression (campaigns rotate quarterly), operational durability (continuous customer traffic, frequent layout changes), and the visual identity that defines the customer-facing brand experience.
Goodrich Global supplied REATEC architectural adhesive film and Widewall wallpapers across the store interior.
Goodrich Specification
Sangetsu REATEC architectural adhesive film was specified for storefront, joinery, columns, and feature surfaces — supporting brand-language application at retail-grade durability without the demolition-and-rebuild cycle that conventional retail finishes would require. The film’s print quality, embossing register, and adhesive system are engineered for retail environments where finish quality directly affects customer perception.
Widewall vinyl wallpapers were specified for primary wall surfaces across the store. Widewall combines durability, low VOC, fire retardance, and antimicrobial properties — the technical specifications retail environments require for sustained service life under continuous customer-and-staff contact.
Project Outcome
The 2nd Street PLQ Mall specification is in operational service. The project illustrates Goodrich’s capability to support fast-cycle retail brand programmes with architectural film and wallcovering specifications that maintain operational continuity through brand refresh cycles.
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