Retail
Retail Outet @ TRX, Malaysia
Project Overview
The retail outlet at Tun Razak Exchange (TRX), Malaysia is part of Kuala Lumpur’s premier mixed-use commercial development, with retail tenancies operating to the high specification standards expected of TRX’s positioning in the Malaysian retail and commercial real estate market.
Goodrich Global supplied digital print wallcovering across the retail interior.
Goodrich Specification
Digital print wallcovering was specified for storefront and feature wall positions — supporting the retail operator’s brand language with custom imagery at architectural scale. Print specifications cover fire compliance, durability under continuous customer-and-staff contact, and the visual fidelity premium retail tenants require for brand expression.
Digital print wallcovering supports retail operators’ brand-refresh cycles particularly well — campaign imagery, seasonal programmes, and brand-language updates can be applied through wallcovering refresh without disturbing the underlying retail fit-out.
Project Outcome
The retail outlet at TRX wallcovering specification is in operational service. The project demonstrates Goodrich’s capability to support premium Malaysian retail with custom digital print wallcovering specifications.
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