Retail
Solid Idea showroom
Project Overview
Solid Idea is a design-led showroom whose interior brand language must evolve as quickly as the brand’s product programming. Showroom retrofits are a natural application for surface-layer refurbishment strategies — the design vocabulary changes between collection launches, but the underlying construction (walls, joinery, lift access) remains sound and does not need rebuilding for each refresh.
Goodrich Global supplied architectural adhesive film and complementary specifications across the showroom.
Goodrich Specification
Architectural adhesive film (Sangetsu REATEC) refreshes joinery, doors, panels, and feature surfaces without demolition. The film’s print quality and embossed-in-register surface texture are convincingly indistinguishable from natural materials at viewing distance, allowing the showroom to project a refreshed material palette quickly between brand programme cycles.
For showroom retrofits, REATEC’s installation rhythm — overnight or weekend application, no demolition waste, no operational shutdown — aligns with the cadence brand operations actually need. The specification supports the design language at the speed of the brand rather than at the speed of conventional refurbishment.
Project Outcome
The Solid Idea showroom film specification is in service across the property. The project illustrates Goodrich’s capability to support design-led showroom retrofits with surface-layer specifications that maintain operational continuity.
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