Commercial
Action Hair Salon @ Paragon Shopping Centre, Orchard
Project Overview
This project was the Action Hair Salon outlet at Paragon Shopping Centre on Orchard Road, Singapore’s premier retail belt. As a salon in a high-end mall, the interior needed a distinctive, fashionable backdrop to reflect the brand and engage style-conscious clients, with walls that contributed directly to the experience of visiting.
Goodrich Global supplied its Handpainted Wallcovering for the project.
Goodrich Specification
Goodrich Handpainted Wallcovering was an apt choice for a premium salon, where the walls form a key part of the customer experience and feature directly in client-facing styling areas. Hand-painted finishes deliver an artisanal, one-of-a-kind look, with subtle variation across each panel that machine-printed papers cannot replicate, elevating the space well beyond standard decor and helping the outlet stand out within a busy shopping centre.
As a wallcovering, it also offers a durable, easily maintained surface suited to a commercial retail environment. It retains its appearance despite constant client traffic and the demands of daily salon operation, resisting the marks and brushing that walls in a working salon inevitably attract while remaining straightforward to keep clean. That combination of bespoke artistry and practical resilience makes it well matched to a high-end retail setting. A distinctive, hand-finished backdrop also gives the salon a strong visual signature, the kind of detail that photographs well and helps a premium outlet build recognition among style-conscious clients. In a mall where neighbouring units compete hard for attention, a wall treatment that cannot be replicated off the shelf gives the salon a memorable identity and sets the tone for the service inside.
Project Outcome
The handpainted walls give the salon a refined, bespoke atmosphere that reinforces its brand on Orchard Road. Goodrich Global offers handpainted and bespoke wallcovering services for retail and hospitality clients across Singapore seeking a truly individual finish.
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