Hospitality
Aloft Hotel, Singapore
Project Overview
Aloft is a contemporary lifestyle hotel brand known for its bold, youthful aesthetic and vibrant social spaces. The Singapore property required interior finishes capable of expressing that energetic personality while standing up to high guest turnover and the constant movement of its public areas, which see far heavier use than a conventional hotel lobby.
Goodrich Global supplied Digital Print Wallpaper and Axminster Carpet for the hotel’s guest-facing interiors.
Goodrich Specification
Digital print wallpaper was well matched to Aloft’s design language, enabling large-format, custom graphics that establish a playful, branded atmosphere across feature walls and public areas. The printed surface remains durable and easy to maintain, an important consideration in heavily used hotel zones where walls take frequent contact and require regular cleaning to stay sharp.
Axminster carpet underpinned the scheme with a woven, hardwearing floor finish that delivers acoustic comfort and conceals everyday wear. Its capacity for custom colourways let the flooring align precisely with the hotel’s distinctive palette, while the dense weave withstands constant foot traffic, resists crushing and holds up well in Singapore’s tropical conditions, where heat and humidity test lesser carpets. The acoustic absorption also helps keep lively social spaces comfortable rather than clamorous.
Project Outcome
The completed spaces capture Aloft’s lively character without sacrificing the durability a busy hotel demands, marrying expressive graphics with resilient, low-maintenance finishes. The printed walls keep their colour and clarity under regular cleaning, and the carpet maintains its appearance through the heavy, around-the-clock circulation of a social lifestyle property.
Together the two finishes let the property look distinctive while keeping housekeeping demands low, which matters in spaces that see near-constant use. Goodrich Global’s hospitality experience spans lifestyle and luxury brands alike, supplying coordinated wallcovering and carpet across Singapore.
Related Insights
