Hospitality
Crystal Jade, Singapore
Project Overview
Crystal Jade is one of Singapore’s best-known restaurant groups, operating dining venues that pair refined Chinese cuisine with elegant, hospitality-grade interiors. The fit-out for this outlet called for a wall treatment with genuine artisanal character to reinforce the brand’s premium positioning.
For this project, Goodrich Global supplied a handpainted wallcovering, providing a bespoke decorative finish for the restaurant’s walls.
Goodrich Specification
Handpainted wallcovering was specified to give the dining space an individual, crafted aesthetic that printed papers cannot replicate, with each panel carrying subtle variation in tone and brushwork that brings warmth and authenticity to the room. This artisanal quality aligns the interior with the refinement of the cuisine and reinforces the premium positioning the brand trades on, lending the walls a gallery-like presence that distinguishes the outlet from more conventionally finished restaurants.
Beyond its decorative role, a quality commercial wallcovering withstands the wiping and cleaning regime that a food and beverage environment demands. The surface resists soiling and marking in a busy dining room, helping the walls hold their appearance through high patron turnover and Singapore’s warm, humid climate, where lesser finishes would quickly show wear. The result balances genuine craft with the practical durability hospitality service requires day to day.
Drawing on a portfolio that spans printed, bespoke and handpainted options also gave the design team scope to match the artwork precisely to the restaurant’s interior scheme, achieving a tailored result without compromising on contract-grade durability.
Project Outcome
The completed walls deliver a distinctive, gallery-like backdrop that elevates the guest experience and supports the Crystal Jade brand at every sitting. The handpainted finish gives the dining room a sense of crafted individuality rarely achieved with standard materials. Goodrich Global’s wallcovering portfolio, including bespoke and handpainted options, equips restaurateurs and hospitality designers across Singapore with finishes that balance artistry with everyday durability.
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