19th April 2016
Extracts from DCRS Decorations Magazine Vol 110 – Extension of Self:
How Singapore’s Godfather of Fashion shattered the mould of home living, inspiring a very eclectic and personal dwelling.(Photography by James Liang | Text by Kenneth Thexeira)
“I’ve been saving for my dream home for twenty years,” elucidates Daniel Boey. Renowned for constantly recalibrating the local fashion industry, the creative iconoclast’s dwelling harbours very personal infusions, accompanied by vibrantly eclectic flavours.
Daniel describes his home as quirky, eccentric and mid-century modern; the stacking of New York City lofts atop one another. Interior design norms were dispelled – eschewing traditional layouts and scoffing at the tenured notion of storage options.
For starters, Daniel’s personal chambers are rebelliously situated on the ground floor. An avid host of gatherings, the second storey is home to the ‘Event Space’, a spacious living area minimally fitted. An extension of the Event Space lies in the attic above, a favoured spot that many of his guests tend to gravitate towards.
It was also through friends that Daniel discovered Goodrich Gallery, which significantly aided him in fulfilling his home design directives. Jean Leong, Head of Marketing and Branding at Goodrich Gallery, worked closely with Daneil and prominent local architecture firm Tan Lee Chiat Architects (TLCA) in the selection process of the vinyl flooring. Daniel was sensitive to dust, therefore installing the Goodrich Environmentally Friendly Flooring (geff) throughout the house was the best option. Additionally, Daniel loves the natural colour of wood. The Goodrich Environmentally Friendly Flooring (geff) flooring not only met his requirements, but also allowed for easy cleaning – by vacuuming only.
Goodrich Gallery aided in characterising very distinct portions of the house. Downstairs in the bedroom, the geff Vinyl Cuban Red perpetrates a sense of warmth, occupying his personal lounge and sleeping space. As a prime fashion figure, one would expect Daniel to treat dressing rather seriously. As a result, geff Vinyl Natural Walnut denotes the walk-in closet at the edge of his bedroom, a semi-formal nook dedicated to preparation.
Upstairs, the much vaunted attic is clad in geff Vinyl Natural Walnut flooring, accentuating the marriage of modern and classic design sensibilities around. The likewise favoured balcony is flooring with geff WPC Anthracite Grey Grooved Decking, notably not only for permeating casual resort vibes but also for its durability, easy maintenance and pet friendliness.
Jean Leong shared that Daniel wanted to replicate the digitally printed wallcovering artwork that was created for Daniel’s Debut Book Launch in 2014 (The Book of Daniel). In order to relive these memories on the walls, a digitally printed wallcovering was mounted on a 2m by 2m frame. Ultimately, Goodrich Gallery played an integral role in developing arguably the focal point of the home, the poignant wallcovering overlooking both communal zones, working effectively as a memorable art piece as well.
Daniel Boey mentioned how he is overjoyed with his home, but ever the nascent personality, he left us with a rousing cliff-hanger. Drawing from his personal love for tinkering with concepts and design, Daniel mentioned the following about his heterogeneous quarters.
‘It’s still a work in progress. It will be for as long as I live here.’
For more details of the product, please contact:
Goodrich Global (Headquarters)
Marketing Department | Goodrich Building | 8 Changi South Lane, #05-01| Singapore 486113 | T: 6787 8787 | F: 6788 7733 | E: firstname.lastname@example.org | Mon to Fri: 9am to 6pm S&S: 1030am to 7pm | Closed on Public Holidays
For Media Enquiries
Ms. Jean Leong | Regional Head, Marketing & Branding
T: 6586 8763 | F: 6304 7236 | E: email@example.com